What is Internal SEO and how does it work?
Each month, we publish an SEO Guide for Beginners – helping both businesses and newbie webmasters to better get a grasp of what SEO is, the technical details and advice on picking the right SEO agency for your company.
Internal SEO, also known as On-Page SEO, is the process of editing a websites code, content and structure so that is better configured for Search Engines. SEO Companies carry out Internal SEO with the primary aim of placing unique references to keywords through a website code.
By carrying out a Keyword Distribution process, it will could help a search engine understand what a websites content is relevant too, and encourage it to rank the website for that particular keyword.
On-Page SEO Techniques
Successful internal or on site SEO depends upon the creation of content that is suitable and pleasing to both search engines and to the visitors of your site.
To begin the process of on site SEO, keywords appropriate to your business and services must be chosen. These words must be selected with your target audience in mind. Words that are too general, such as “jewellery” will be tricky to make perform on search engines.
A regional phrase or longtail keyword is a much better option to target potential customers. Whittling key phrases down to something specific to your business is the first step of the SEO process.
“Jewellery Buckinghamshire” or “Silver Bridal Jewellery” are examples of key phrases that can be more successful. Even though the amount of searches for these phrases will be considerably less than for “Jewellery”, there is likely to be reduced competition in that area, meaning a higher chance of performing keywords and traffic to your website.
Google will pick up on well-written content that it relevant to the subject. All of the content on your website must be completely original; nothing can be a duplication of anything else on the web. A website called Copyscape can detect any sites that contain the same content as yours. Using keywords for headers, page titles, and throughout your company description is how an SEO friendly site should be structured.
After ensuring everything on your site is well written with good keyword distribution, it is time to tackle internal linking. This involves creating links between the various pages of your website so that Google and other search engines can see what the subject of each page is.
A good way to do this is to turn keywords into hyperlinks that lead to the page that they relate to. All pages should contain links that lead back to the homepage. To make sure the whole site is simple to navigate (for visitors as well as search engines); sitemaps are extremely useful tools. Used as a footer, a sitemap can list every page of the website. Creating an XML sitemap to submit to Google is an important technique to get your website indexed.
Next Time..
The techniques outlined above cover the basics of internal SEO. This is the first step towards undertaking the process of successful search engine optimisation. In the next blog post we will explore the workings of external or off site SEO.
